4th.Fl

Brand. Story. Experience. Design.

YSE Beauty Creative Direction

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Sarah Creal Creative Direction

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Iris&Romeo Creative Direction

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Tilt Beauty Creative Direction, Launch Assets Shoot

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The Outset SPF Campaign

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DermaFlash: Logo/Identity, Branding and Packaging Design

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True Botanicals Brand Refresh

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Victoria Beckham Beauty: Packaging Design, Social Content

Victoria Beckham Beauty, Creative Direction

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GSQ by Glamsquad_Branding, Copy, Creative Direction

GSQ by GLAMSQUAD_Product Packaging

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Ourself Creative Direction

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Glamsquad: Packaging Design, Naming, Brand Architecture, Content Creative Direction

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Bardot Branding: Logo, Packaging, Branding

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POM POM Fragrance Logo

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Logo Study for New Body Line

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Armitron Watches 2019 Fall Campaign

Brand Study for Tood Beauty

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Tood Beauty Packaging

Magnetic Me Brand Strategy + Identity + Print Direction

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Womaness Logo, Branding + Packaging

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Brand Concept + Packaging Development for Luxury Hair Brand

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Estée Edit: Brand Positioning, Image + Voice, Social Content, Packaging
Brand architecture, positioning, messaging, naming, visual identity systems, consumer brand journey mapping, brand activation + employee brand engagement strategies

Victoria Beckham for Estée Lauder: Packaging

Victoria Beckham for Estée Lauder: Packaging

Pure Color: Packaging, Visual Imagery, Proposed Advertising, Typography

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ReNutriv: Concept Development + Packaging inspired by original advertising from 1962

Estée Lauder Holiday Collaboration with Katie Rogers

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Website Design, Print Development, Packaging

Brand Strategy, Packaging, Logo Exploration

Seasonal Internal Brand Magazine to highlight new product launches, share stories from the archives, and feature tips and tricks from the makeup artists — all shot with an editorial look to excite the field and showcase a new modern visual direction for the brand.

DKNY Pure: Concept Brand Book

DKNY Pure Brand Imagery and Packaging

Pure Color Eyeshadow Concept + Product Development

Modern Muse: Concept Creation + Packaging

OSAIO: Concept Direction + Packaging for Exclusive Asia Skincare Line

Bumble+bumble: Packaging

DKNY Candy Apples Franchise- Concept Development + Packaging

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GAP Individuals: Fragrance Campaign

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Workability Launch Campaign

Henri Bendel: Brand Positioning, Product Development, Packaging

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